An illustration of a tired woman with her head resting on a laptop at a table.

WORKING PARENTS ARE WORN OUT

It’s hard to overstate the pressures facing working families this year. After a frantic, emergency-exit spring and a let’s-just-get-through-this summer, the promise of a normal back-to-school season turned out to be a mirage. Now, only 1 in 7 parents say their kids will be physically attending school full-time. Of those with kids at home, 80% say they will manage remote learning without help from any other adults. It’s a lonely, frustrating, exhausting, and expensive experience. 

We created The Kinda Guide to relieve some of the burden.

A GUIDE FOR STRESSED PARENTS

Every week, The Kinda Guide will help parents understand what’s going on, keep their kids on track, find ways to connect as a family, and (hopefully) feel a little less alone. They’ll get:

EXPERT TIPS

on making the most of remote learning

KINDA-GENIUS PARENTING HACKS

and practical advice for making family life easier

SIMPLE MEAL AND SNACK IDEAS

from a professional chef (and working mom)

NIGHTLY DINNERTIME QUESTIONS

to get the kids talking

AT-HOME FAMILY ADVENTURES

to break up the routine and bring everyone together

ANSWERS

to their specific questions from our expert team of education professionals

GIVE PARENTS A GUIDE

You can help by sponsoring access to The Kinda Guide for your employees or community members.

An illustration of a price tag.

BUDGET FRIENDLY

Pay only for employees who actually sign up, at a cost of $150 per subscription, with discounts for large-scale employers, nonprofits, and community organizations. Subscriptions last through June 2021.

An illustration of a carpet unrolling.

EASY ROLLOUT

You’ll get a unique registration code to give your employees or members, along with template materials, graphics, and descriptions to make sharing the Guide a cinch.

An illustration of a hand holding a tablet with information on it.

SIMPLE REPORTING

We’ll share regular updates on user participation and engagement, plus data from periodic user surveys.

GET STARTED

Tell us a little about your company or organization and we’ll reach out to answer any questions.

number of employees or community members

Thanks for Visiting!

With life slowly returning to normal (or at least kinda normal), we’ve wrapped up The Kinda Guide. Our resources, recipes, and family activities will remain online,so feel free to browse. If you’re looking for engaging activities for kids ages 3-13, join us at Camp Kinda!

Go to Camp Kinda