Need diapers? Laundry detergent? Really, really soft sweatpants? Good news: You can buy all that and everything else you could possibly need from independently owned shops that need your business more than ever in the midst of the pandemic—and so many great shopping options are also Black-owned and operated. In fact, there are more than 2 million Black-owned businesses in the United States, from tech companies to toy companies.

As an organization and as individuals, we try to make good choices about where we spend our money all year round, and to do so in ways that support communities of color. So here are just a few of our favorite Black-owned spots for whatever you’re shopping for. (And just to note: For this list, we’ve picked places that offer online shopping. But there are so many local brick-and-mortar shops that could use your support, too—and now more than ever. Don’t forget to check out what’s curbside-pickup-able right in your neighborhood!)

For Your Kids

Happy Mango

Kido Chicago

Rah Love’s Boutique

The Black Toy Store

Brown Toy Box

Sibahle Collection

Darlyng & Co.

Crunchy Boutique

Umi’s Diapers

For Your Bookshelf

The Lit. Bar

Mahogany Books

Elizabeth’s of Akron

Brave + Kind Bookshop

Frugal Bookstore

For Your Closet

NaClO Apparel

Typical Black Tees

We Are Proclaim


Coloured Raine Cosmetics

Lisa Nail Lacquer

For Your Home

The True Products

Pur Home

Don’t Sleep Interiors


For Your Kitchen

Simply Wholesome

Miss Nola’s Seasoning Blends

Trade Street Jam Co.

Me and the Bees Lemonade

For Your Pets

Ava’s Pet Palace




May 15, 2021

Camp Kinda Is Back!

For a second pandemic summer, our virtual learning experience offers flexible adventures for curious kids ages 3-13 that are heavy on fun and light on parental involvement. We promise.

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Apr 8, 2021

What Parents Need to Know About COVID-19 Vaccines

We’re reading all the news so you don’t have to.

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Thanks for Visiting!

With life slowly returning to normal (or at least kinda normal), we’ve wrapped up The Kinda Guide. Our resources, recipes, and family activities will remain online,so feel free to browse. If you’re looking for engaging activities for kids ages 3-13, join us at Camp Kinda!

Go to Camp Kinda